Media and Fashion – Do you consider your self fashionable?

by aiowedding on March 25, 2014

Photo: Crashingred

Do you consider yourself fashionable? We are sure you have tried on some ethnic wear at some point. Are you at the forefront of the ethnic fashion movement? If you had answered YES to all the questions above, it is more than likely that you have been poring into exotic and ethnic fashion magazines or gaping at fashion television channels and went off to your designer and executed some orders for those South Sea attires or Chinese or dresses.

The Avenues Open to Fashion

Fashion was only a part of general stream magazines in the beginning but soon the press tycoons realized that magazines dedicated to fashion can stand on their own legs and thus was fashion journalism borne. Fashion is big-time journalism now with thousands of magazines, websites, newspaper columns, social service networks and any number of blogs joining the bandwagon.

Ethnic fashion has found a niche for itself in almost all the branches of media. The trend does not seem to be petering out any time soon. Readers look eagerly forward to guidelines, commentary and critiques in the various fashion journals. If you upload a video of yourself in a Hawaiian dress in YouTube, you can expect the video to go viral and reach a good number of views.

Your fashion ideas may be picked up by anyone in any corner of the world and adhered to.  Wouldn’t that make you proud? Look how Ashley Judd and Julia Roberts wore Indian sarees and started a mini revolution a while ago.

The Development

The most visible fashion magazine in the beginning was La gazette du Bon Ton which was founded by Lucien Vogel in 1912. It was in circulation until 1925. Think fashion and the word that comes to mind is Vogue. Many fashion-conscious people swear by the magazine.

Vogue has not been blind to fashion in countries like South Korea, India, Ukraine and China. The magazine gets published in those countries and espouses the merits of the dress worn there. The cheap color print techniques saw a proliferation in the 1960s and in the 1990s, its foray into men’s fashion proved to be a huge success.

The Teen Vogue from  the publishing company’s stable tended to lean on budget clothing and jewelry which was a clever move for, teenagers might not all be able to dish out big money. A Burmese Sarong is as ethnic as you can get and well within the reach of teenagers. This dress has been featured in the Asian editions.

Current Trends

The magazines like Fashion Theory and Vestoj focus their attention heavily on interaction between fashion academia and fashion industry. The superficiality that is normally associated with fashion industry has successfully been done away with. Critics and general public have started considering fashion magazines on a par with magazines with more serious contents. Discussions are also held exclusively on ethnic fashions.

In as early as 1980s, wholly dedicated fashion shows started appearing in television. Fashiontv is a very successful such television channel. It is more than occasionally that you get to see ethnic dresses of Asia, Africa and South Sea Islands being displayed on the catwalk.

Internet Utility & Movies

Internet could not remain unutilized for long. iFashion is an online fashion magazine that can be read on iPhones and iPads. You can easily found  vestido de princesa infantil  on your Iphones. Cinema had also to embrace fashion as its own. In Octopussy, a James Bond Movie, Louis Jourdan sported an Indian gentleman’s dress and was quite appreciated.

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